Local emergency response service helping cut ambulance demand across North East Essex

A local emergency response service is playing a growing role in reducing pressure on ambulances and hospitals by helping older and vulnerable residents stay safe at home falling falls.

Helpline 24/7, which supports thousands of people across North East Essex, provides 24-hour telecare monitoring and rapid response to incidents such as non-injury falls, often arriving on scene before an ambulance is required.

With around half of people aged over 80 experiencing at least one fall every year, demand on emergency services continues to rise. Services like Helpline 24/7 are increasingly being recognised as a vital part of the solution, helping to prevent avoidable callouts and hospital admissions.

The team responds to pendant alarm activations, welfare concerns and ‘no voice contact’ alerts, incidents where a resident may be unable to reach or speak to the alarm unit, often indicating a fall or serious issue.

In one recent incident, a local resident triggered her alarm but was unable to respond. Treating the situation as urgent, Helpline 24/7 dispatched a trained response team, who attended alongside neighbours and helped her safely before paramedics arrived.

The resident, Mrs V, later contacted the service from hospital to thank staff personally for their support.

Cllr Venessa Moffat, Interim Chair of Amphora, said: “Services like Helpline 24/7 are becoming increasingly important as demand on health and emergency services grows. By responding quickly to incidents such as falls, the team helps reduce unnecessary pressure on ambulances and hospitals while allowing residents to maintain their independence.”

Helpline 24/7 has been operating for more than 25 years and works closely with local health and care partners. Its specialist response teams are trained to assist residents after a fall, helping many remain safely at home rather than waiting extended periods for emergency services.

Nicola Cable, Monitoring and Response Service Manager, said: “A ‘no voice contact’ alarm is always treated as an emergency, because someone may be unable to move or call for help. Our role is to get there quickly, provide reassurance, and ensure people are safe, often avoiding the need for hospital care.”

As the population ages and demand for urgent care increases, community-based response services are expected to play an increasingly important role in supporting overstretched NHS services.

For more information, visit www.helpline.co.uk

Helpline 24/7: Supporting Independent Living Across Colchester and North Essex

For thousands of residents across Colchester and North Essex, Helpline 24/7 provides peace of mind, independence, and rapid support when it matters most. Delivered by Amphora Trading Limited, a company wholly owned by Colchester City Council, Helpline 24/7 is a trusted, locally delivered emergency monitoring and response service available 24 hours a day, 365 days a year.

Designed to help people live safely and confidently in their own homes, Helpline 24/7 combines responsive technology with trained local teams who understand the communities they serve.

What Is Helpline 24/7?

Helpline 24/7 is a telecare monitoring, response and falls service that supports vulnerable residents through a simple but effective system. By pressing a personal alarm button – worn as a pendant or wrist device – customers are instantly connected to a professional monitoring team who can assess the situation and arrange appropriate help.

Depending on individual needs, the service can include:

24/7 alarm monitoring

• Emergency response

A specialist falls response and lifting service

• Support after hospital discharge

• Optional smoke and carbon monoxide detectors linked to the alarm system

• The goal is simple: to keep people safe, independent, and supported at home for longer.

Who Is Helpline 24/7 For?

Helpline 24/7 supports a wide range of people, including:

• Older residents

• People living with dementia

• Individuals with physical disabilities or restricted mobility

• People with long‑term health conditions such as epilepsy or arthritis

• Residents recovering from illness or returning home from hospital

• Anyone at risk of falls or concerned about personal safety

While many customers are older adults, Helpline 24/7 is not solely an “age‑based” service. It is designed to help anyone who would benefit from fast, reliable assistance in an emergency.

A Vital Falls Response Service

Falls are one of the most common reasons people lose confidence and independence at home. In North East Essex alone, around 50% of people aged over 80 experience at least one fall each year, often leading to hospital admissions and long‑term complications.

Helpline also delivers the North East Essex Falls Service on behalf of the Suffolk and North East Essex Integrated Care Board, helping to relieve pressure on NHS ambulance and hospital services by providing a safe alternative response route.

Coverage Across Colchester and North Essex

Helpline 24/7 supports customers across Colchester and the wider North Essex area, including: Colchester, Tendring, Maldon, Braintree, Harwich, Manningtree, Mersea, Nayland, Tiptree and surrounding communities.

In August 2025, Tendring District Council’s former Careline service merged with Helpline 24/7, creating a unified, digitally led telecare service covering the whole of North East Essex, while remaining fully operational throughout the transition.

A Local, Not‑for‑Profit Service Reinvesting in Colchester

Any surplus generated by the service is reinvested back into local services in Colchester, helping to:

• Protect and improve vital public services

• Support local jobs and skills

• Invest in new technology and service improvements

• Strengthen long‑term support for residents

• This local reinvestment model ensures Helpline 24/7 delivers both social value and community benefit, alongside high‑quality care and response.

Technology Supporting Independent Living

Helpline 24/7 continues to evolve, using digital technology to support modern healthcare and independent living. Alarm units, pendant devices, and linked sensors are professionally installed, with no lengthy contracts and support available throughout the customer’s journey.

Combined with trained local responders and monitoring staff, this blend of technology and human support is helping transform Helpline into a modern digital health solution for North Essex communities.

How to Access Helpline 24/7

Residents, families, carers and professionals can find out more or request support by contacting Helpline 24/7 directly:

📞 01206 769779
📧 helpline@colchester.gov.uk
🌐 www.helpline247.co.uk

Whether arranging long‑term support or seeking reassurance after a fall, Helpline 24/7 is there – day or night, every day of the year.